Endless Corner - Immersive installation

Client

Swedish Embassy and USAID, Chisinau, Republic of Moldova.

Category

Immersive Experience

TASK:

To develop an attractive activation that would promote the newly launched ArtCor hub among the creative industry communities, through social media, as well as entertaining visitors during the event.

CHALLENGE:

The activation should have the potential to go viral and generate organic growth.

SOLUTION:

The solution was a reinterpretation of a photo booth, a combination of IT and Design that led to a New Media Art. During the day the installation would provide IDLE (basic video) animations, allowing the visitors to express themselves, dance, have a good time and share their memories with their friends through social media. Each hour, at a fixed time, an immersive art performance would be shown to the public.

SETUP:

The main elements were 2 LED screens positioned at 90° and a sound system. The effect was amplified by the floor mirror.

RESULT:

The activation was a success, attracting a large number of visitors who later shared their experience on social networks.

CREDENTIALS:

  • Creative Director & Executive Producer:

    Dumitru Gangaliuc
  • PR & Communication:

    Margarita Ursu
  • Technical Director:

    Tony Tampei
  • Project Manager:

    Chris Doni
  • Designer:

    Tatiana Baicev
  • Sound Designer:

    Radu Zara